The agriculture sector in Pakistan primarily runs on credit transactions. However the financial sector and open market have failed to introduce any products or services that work around this demand, which tops $7.5 billion. This need is currently being met by exploitative middle men, who take the lion's share of any profits leaving smallholder farmers stuck in a cycle of oppression and poverty, year after year.
For the first time in Asia, we offer a wide variety of high-end inputs on affordable and simple credit terms. No long waits or collateral requirements. The process is simple and there is always a Ricult representative ready to help a farmer.